Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.
— It’s good to know, but the magic is in the imagination. As marketers, make sure you keep your imagination on high alert.
Not everything that can be counted counts, and not everything that counts can be counted.
— Don’t just look only at data and numbers but look deep into the passions and pains, motivations, and emotions. Often, what really matters cannot be counted.
Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.
— Focus on strengths, it brings out the best in people and gets you the best results.
Any intelligent fool can make things bigger and more complex… It takes a touch of genius – and a lot of courage to move in the opposite direction.
— Yup, keep it simple. Don’t confuse complex with clever. Simplicity is the ultimate touch of genius.
In the middle of difficulty lies opportunity.
— In difficult times, always look for that glimmer of hope. You might find your best ideas yet.
A person who never made a mistake never tried anything new.
— Forget about repeatable, the marketing world today is all about experimentation. Create-test-learn-run! Fail sometimes, as long as you get up stronger.
A human being is part of a whole called by us the universe.
— Don’t forget the impact you have in this world. Make it count.
Once you stop learning, you start dying.
— Never, never, never stop.
I have no special talent. I am only passionately curious.
— Curiosity may have killed the cat, but curiosity sure makes great marketers!
A ship is always safe at shore, but that is not what it’s built for.
— Playing it safe in today’s world might be the most dangerous game to play. Go out of your comfort zone, explore, experiment, and expand your world. That’s what you are built for.